Key Tips: Building Relationships to Creative Marketing


In the fast-paced world of entrepreneurship, it can be easy to get swept up in endless to-do lists, targets, and deadlines and not be focused on Building Relationships. Amidst this whirlwind, two elements—presence and purpose—can act as a steady anchor, guiding us towards personal fulfilment and business success. But what does it mean to have presence and purpose? And how can they be harnessed effectively in business and life?

Building Relationships – The Power of Presence

Being present means showing up fully in each moment. It’s about silencing the chatter in our minds and fully engaging with the task or person at hand, allowing us to make more meaningful connections and better decisions. In business interactions, presence can help us listen more carefully, respond more thoughtfully, and ultimately build stronger relationships.

Cultivating presence isn’t always easy, especially in our distraction-filled world. However, techniques such as regular mindfulness meditation, intentional listening, and single-tasking can significantly improve our ability to stay in the moment.

Finding Purpose

While presence relates to the ‘how’ of our actions, purpose pertains to the ‘why.’ Our purpose is our driving force, the reason we get out of bed each morning, and the underlying motivation behind our personal and business endeavors.

Finding and defining your purpose can be transformative. It serves as a compass that aligns your actions with your core values, making each step more meaningful and fulfilling. Strategies for discovering your purpose include self-reflection, identifying what makes you feel energized and fulfilled, and seeking feedback from those who know you well.

Relationship Building for Success

As entrepreneurs and business leaders, we are often focused on the products, services, or solutions we offer. Yet, the relationships we build— with our team, customers, partners, and stakeholders— are equally crucial for business success. Strong relationships foster trust, collaboration, customer loyalty, and open up new opportunities.

For effective relationship building, remember to:

  1. Listen more than you speak. Genuine listening shows respect and helps you understand others’ needs and perspectives.
  2. Show empathy. Putting yourself in someone else’s shoes builds a deeper connection.
  3. Be reliable. Follow through on your promises to build trust.
  4. Invest time. Building relationships isn’t a one-time task, but a long-term investment.

Creative Marketing for Business Growth

In today’s crowded marketplace, creative marketing can help businesses stand out, connect with customers, and drive growth. It involves thinking outside the box, telling compelling stories, and finding unique ways to communicate your brand’s value proposition.

Successful creative marketing campaigns are often characterized by their ability to resonate emotionally with customers, offer a fresh perspective, and leave a lasting impact. For instance, Airbnb’s “Belong Anywhere” campaign combined creative storytelling with user-generated content to communicate their brand values and build a sense of community.

Successful Entrepreneurs Embodying Presence and Purpose

Many successful entrepreneurs exemplify the power of presence and purpose. Take Oprah Winfrey, for example. Her purpose—to inspire and empower others—has guided her career and philanthropic endeavors. Coupled with her ability to be deeply present in interviews, she has been able to connect with millions worldwide.

Similarly, Elon Musk’s purpose—to solve significant global problems through technology—has propelled his businesses. His presence in tackling complex projects and challenging situations has made him a standout leader in the tech industry.

Techniques for Discovering Purpose

How do successful business people find their purpose? Some common techniques include:

  1. Introspection: Reflecting on passions, strengths, and values can help identify a purpose aligned with your true self.
  2. Experimentation: Trying out different roles, industries, or projects can uncover what truly motivates and fulfills you.
  3. Seeking External Perspectives: Conversations with mentors, coaches, or loved ones can provide valuable insights.


Finding presence and purpose might seem like a daunting journey, but it’s one worth embarking on. As we cultivate presence, we enhance our interactions, decision-making, and relationship-building. As we discover and align with our purpose, we infuse our personal and professional lives with meaning and motivation.

By integrating these elements into our lives, we set the stage for not just business success, but personal fulfillment. We move from merely doing to truly being, from just running businesses to leading with impact. And in this journey, we create not just products or services, but a legacy of positive change.

Picture of Jonny Elliott
Jonny Elliott
CEO, Entrepreneur, Life Coach, Productivity & Efficiency Expert, Kart Racing British Champion.
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