Why You Should Be Using Email Marketing

When it comes to digital marketing, there is a common misconception that email marketing is dead. However, this could not be further from the truth! No matter your industry, email marketing is a fantastic way to help you transform your business.

There is a huge array of benefits that come from incorporating email marketing into your next campaign, and we thought we would take a closer look at some of the biggest:

Stay engaged with email marketing

One of the biggest advantages of using email marketing is that it can help you to maximize your engagement. People who have signed up to your email list are expecting to hear from you, so sending out regular messaging will help you to develop a strong connection with your audience, reminding them that your business is there and encouraging them to visit your website.

  • Reach them in real-time

There are currently an estimated four billion email users in the world, and the vast majority of these are connected to their emails 24/7 through their smartphones and tablets. This means that when you send out email marketing campaigns, you will be reaching your customers in real-time and almost instantly. In fact, research has shown that email marketing has a far higher conversion rate on mobile than any other form of media!

  • Easy to measure

Being able to track the performance of your marketing campaigns can be incredibly challenging. Thankfully, email marketing is very easy to track, and utilizing marketing tools will help you clearly track delivery rates, bounces, unsubscribe rates, open rates, and click-through rates.

These are very important metrics and can help you understand exactly how your campaign is performing and how your customers are responding. With this data, you can then tweak your strategy to ensure it is always working.

  • Cost effective

Another major benefit of email campaigns is that they are one of the most cost-effective forms of marketing. Unlike social media, which now often requires advertising spend to get reach, emails are incredibly affordable. Many platforms, such as Mail Chimp, offer the first few thousand emails for free, while costs per email are typically very low.

This means you can reach a huge audience at a fraction of the cost it would require through other methods of marketing.

  • Increase conversions

Email marketing is also a fantastic way to maximize your conversions. While social media is a great way to increase brand awareness, on average, the click-through rate is just 0.5%. However, on emails, that increases to 3%, making it six times more effective to send an email than a tweet! Not only that, but research has shown that visitors who arrived via email are far more likely to purchase something than those who came through a search engine or social media.

Looking to maximize your reach?

If you are ready to discover the many benefits that come from email marketing campaigns, then Three Ducks is here to help you. With over three decades of experience, our team can help you to maximize your reach and boost your engagement.

Want to find out more? Get in touch today!